The second edition of True Magazine inspires us to dive deeper into our brand awareness and perception. We share with you the processes behind our product development and what it is that makes us tick.
We hope you enjoy the tales of life changing sessions and major breakthroughs, along with performance-driven engineering that acknowledge the smallest of carbon fibres and the aspirational lifestyle our products represent.
Communicated by the people who define our brand culture, our world class team riders and leading scientists, our designers, managers and chief officers.