As you are all aware by now, Boards and More have just launched our new brand, Duotone. Continuing with the legendary line of products, designers, team riders and people that make the brand go round, it's an exciting time with high hopes and possibilities for the future of sport. There's a lot of work that goes into launching a new brand and keeping it under wraps is a big one. How did we do? From logos to colour ways, names and social media, everything becomes anew. But the real beauty from our perspective, and hopefully yours, up is that everything also stays the same, minus the boundaries.
In order to create a new brand image, you have to go out and capture creative content of the new products and fresh logo in its correct environment. The only issue in the months leading up to the big reveal was not a soul could see the new 2019 Duotone products before the official announcement. As the marketing team were busy piecing together all the factors necessary for a successful launch, others were given the task of the industry’s most top-secret photo shoot for the new, 2019 Duotone Rebel, Dice and Twintips