EMBRACING THE POWER OF UNITY
Fanatic Foiling & Wing Foiling join Duotone
Witness the exciting union of Fanatic Wing Foiling and Foiling Products with the renowned Duotone brand. Since the establishment of Duotone in 2018, it has garnered immense strength, expertise, and customer acceptance in the realm of Kiteboarding and Windsurfing products. Covering a vast spectrum of watersports, from Wing Foiling to Kiteboarding and Windsurfing, Duotone has become synonymous with innovation and excellence.
To further harness the extensive knowledge and capabilities within Duotone, we have made the strategic decision to integrate the performance products previously under the Fanatic brand into Duotone. This includes Wing Foiling/Windsurf boards and foils, enabling us to present a comprehensive range under the unified Duotone brand. In the commercial SUP sector, the beloved Fanatic brand will continue to thrive. Going forward, Duotone will represent the overarching brand for Wing Foiling, Foiling, Kiteboarding, and Windsurfing.
Fanatic and Duotone have long shared team riders, collaborated on captivating photo shoots, and synchronously launched products. In essence, we have already functioned as one team and one brand, with two distinct logos—an arrangement that has become increasingly inefficient for all parties involved.
Wing Foiling has emerged as the fastest-growing segment at Boards & More. Our success in this field can be attributed to the combined expertise from all our sports divisions. The wings are now crafted under the guidance of Ken Winner, the esteemed Duotone kite designer, while Klaas Voget, formerly responsible for testing Windsurf wave boards, assumes the role of Wing Foil Division Manager for Product & Marketing. Craig Gertenbach, with nearly two decades of experience as Fanatic Brand Manager, will now lead as Wing Foil Division Manager for Sales. Together, Craig and Klaas spearhead the Duotone Wing Foil Division, overseeing the development of wings, boards, and foils.
Our approach at Boards & More transcends individual sport silos, emphasizing crossover collaboration. Particularly within the Wing Foil division, there has been a remarkable synergy between the two brands from the outset, with development teams working in parallel to create wings, boards, and foils. By aligning the speed of the wing with the foil, the riding experience becomes incredibly smooth and elevated. Shared expertise across different sports enhances our product offerings and delivers unrivaled benefits to our valued customers. The innovative materials from the Kite Division, such as those in the D/LAB and SLS series, find their way into the wings. The Duotone brand will continue to offer an exceptional range of Wing Foil boards, including the Sky Surf, Sky Style, and Sky Wing.
This integration strengthens our commitment to product excellence. Duotone represents a hallmark of quality and innovation, and by consolidating the brands, our customers no longer need to navigate between two entities. During testing, we noticed windsurfers and kiters enthusiastically adopting foils originally designed for wing foiling, while wing riders experienced newfound speed by utilizing Duotone masts, which boast a sleeker design. The unification of mounting systems across Kiteboarding, Windsurfing, and Wing Foiling provides a logical step towards simplicity and streamlines the product range for different segments. Our foil range achieves maximum compatibility across all applications.
»THE MOST IMPORTANT THING IS THAT THE PRODUCTS ARE EXCELLENT AND THAT THE PEOPLE WHO CREATE THEM ARE PASSIONATE ABOUT THEM.«
Commencing in 2024, the Duotone foil range will feature mast-fuselage combinations that seamlessly cater to Wing Foiling, Kiteboarding, Windsurfing, Prone Foiling, Wake Foiling, Downwind Foiling, and Pump Foiling. Additionally, we offer front and back wings tailored for specific usage scenarios, while maintaining compatibility
At Boards & More, we have always recognized the undeniable strength that lies in unity. Our journey began over 30 years ago with Windsurfing distribution, which laid the foundation for the remarkable success of Kiteboarding. Now, as we venture into the exhilarating realm of Wing Foiling, we owe our dynamic growth and progress to the abundant resources we've gained from the world of Kiteboarding.
The enduring bond that unites our brand family of sports emanates from the common platform we share within the Boards & More Group. From developers and importers to dealers and dedicated employees in Molln and Oberhaching, our decades of collective experience and unwavering commitment serve as the bedrock for driving innovation, ensuring uncompromising quality, and delivering exceptional service to our valued customers.
Together, we forge ahead, propelled by the strong ties that connect us, and with an unwavering determination to redefine what is possible in the world of watersports.
»OUR CUSTOMERS NO LONGER HAVE TO MATCH TWO BRANDS, THEY GET EVERYTHING FROM A SINGLE SOURCE«