How has this project been in general?
This project is one of the biggest marketing projects in the kiteboarding industry ever. My team and I knew that, which is why we were super motivated from start to finish.
Can you tell us a little bit about the development that goes into creating an APP and project of this size.
As Project Manager, it was challenging but very exciting as we recognised the huge potential and technical advantages of an APP in combination with the Kiteboarding academy. It was very important for me that the team members working on the APP knew their role in the project, brought passion for kitesurfing to the table and enjoyed seeing it come to life. It’s safe to say that the APP is made by kiteboarders for kiteboarders.
We worked on the project for over a year and were confronted with many challenges, mainly because there was nothing like it out there. In the end, we exceeded all expectations, for example, instead of delivering 60 video clips we filmed over 135. Although it took longer than planned, it was important that the end product met all requirements and functionality of a top quality digital application. I am really excited to see the feedback from the kite community and we hope that you will all be on your way to redefining your limits.
What were the most challenging moments you encountered?
The hardest thing was the endless discussions with my development team. I don´t mean that in a negative way, but a positive one. It was so important to get everything right and we were our biggest critics, questioning every little detail of our first concept. We had to do it this way in order to meet the expectations of our users.
Then there was the constant stream of ideas, but we needed to stay focused and prioritise the features that would be the most important and fitting to the academy. This APP should be easy to use, fun and add value to every session. That was our goal and I think my team did an amazing job. It’s a great example of teamwork.