Duotone Kiteboarding and Porsche enter into joint brand cooperation agreement

Duotone Kiteboarding, the international leader in kitesurfing equipment, is partnering with Porsche, the sports car manufacturer from Zuffenhausen.


Duotone and Porsche are connected by the brand values they have in common, pioneering spirit, innovative strength and the combination of design and function. Additionally, the partners share the vision to further develop the sport of kitesurfing together. Till Eberle, CEO Boards & More / Duotone: "Porsche is for me the most iconic and innovative automotive brand. I am very much looking forward to working with the legendary sports car manufacturer. And I'm excited to see how our partnership will cross-pollinate."

Beside to the exclusive brand cooperation with Duotone Kiteboarding, Porsche is also involved more broadly in kiteboarding, for example with athlete sponsoring and as an event sponsor of the King of the Air in Cape Town.

Duotone Kiteboarding's mission is to constantly push the boundaries of kite design and develop innovative products for all areas of kiteboarding. Duotone customers will benefit from the partnership with Porsche. Thomas Kaiser, Marketing Director Duotone: "The aim of our brand cooperation with Porsche is not only to encourage Duotone customers to dream, but also to provide them with new and special experiences, services and products."

The kiteboarding community will already experience the first results of the collaboration in the "Duotone Academy App". It will receive a relaunch in December 2021 with numerous new features. These will include specific fitness exercises presented by Porsche factory driver Pascal Wehrlein and Porsche Performance Coach Rich Connor.

Moreover, the partnership between the two brands is creating further creative content for all those interested in kitesports, such as a new Duotone magazine, which will be available free of charge from March 2022 on.

In addition, Duotone and Porsche are talking about joint development cooperations. Till Eberle: "With Porsche's innovative power and technological leadership in research and development and Duotone's know-how, we hope for an inspiring exchange that will enable us to break new ground in creating even more innovative solutions for kitesports."