You chose Cape Hatteras, USA, Hayling Island, UK and Tarifa, Spain to premier TWENTY before its official release. Why these ones specifically?
We wanted a few premieres to hype up the release of the movie and get the message to as many people as possible that the movie is finally ready after such a long time in the making. It was also great to get a bit of feedback before the final online showing and it is, of course, mainly a really nice way to interact with different people and get live reviews.
The places were a little about were I would be at the time and choosing the right setting.
REAL Watersports, featured in the movie, and their set up is great. There were a lot of friends so was a perfect first release.
The Kitesurfing Armarda is hosted at my home spot and is the biggest event in the UK. We had a great British section, featuring riders like Tom Court, and I personally wanted to show this. It turned out amazing in front of the biggest crowd.
Tarifa was originally more for the guys at Duotone. The whole team, marketing, sales etc, plus all the agents and distributors were there for the annual meeting and I wanted to give them the chance to see what I had been working on. We also made it a public event as Tarifa is one of the biggest destinations for kiteboarders. It was a really nice location and another great turn out.
Putting a final project out there is daunting. When did you know the movie was ready for the world to see?
For me personally I thought it was amazing, really well shot and put together. I had my original concept and we stuck to the roots of that. Laci put his spin on it and trusting his judgment payed off.
At first it is hard to know how everyone will take it. We tried to make it for a wider audience and I feel it works for quite a few different people and their level of riding. It was definitely a bit nerve racking to know if it would be a hit or not, but in the end we have had such great feedback and we are really happy with the reaction.