Vision & Mission
Young Bloods is a project of the action sports brands Duotone, ION and Fanatic. We want to make it easier for the next generation to enter the world of action sports, by organizing special events and to give them a chance to learn from professionals. Additionally, we’re using this platform to spot talent and to support it. Furthermore, we want to show kids, youth, and parents the positive effects that sports can have on their body and mind like feeling healthy, gaining confidence, increasing mental strength & focus.
With the widest base possible, coming from national organized Young Blood camps, we build up national Young Blood athletes which will get support from agents / distributors / shops. We want to be the first touch point for our future team riders, tech reps, water enthusiasts and also customers.
Out of this pool of talent we will pick the next generation which we want to become our new champions. A world champion title is super but for DUOTONE other characteristics are as important. Athletes who are approachable, helping hands at Demo Events, a perfect fit for clinics, special for photoshooting and film projects.
On top of the pyramide we want to develope the World Champion of tomorrow through our Young Blood program and make sure to dominate the kiteboarding scene over decades.
Initiative
Learn more about what each sport is doing for their Young Bloods by delving into their youth development programs.